Platts On The Net (POTN) platform that serves real time data to a global oil market. This project was to propose a mobile "real time" alert to Platts existing subscribers to the business. Project focus was to target approximately 35-50 clients across all regions.
Would the user find some or more value in a native app? The business proposed designing and building an MVP native application both in iOS and Android.
User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. We used a raft of sources for our initial assumptions - existing business knowledge, platform data, user interviews, client feedback.
We had various brainstorming sessions discousing different solutions based on the information available to us. The team leaned more towards an MVP as a proof of cojncept rather than invest valuable time in building an application no one would need.
With the proper planning, we were able to confidently move into creating wireframes for the app. We took the decision to focus more on the functionality and structure of the app, opting for low-fidelity wireframes with very little detail. Ultimately, we could add design elements in later, what was important for our users, was that the product (above all) was clear and simple.
A functional high fidelity prototype was built as a MVP (minimum vavble product), we proposed this to the product owners as opposed to developing an application over a long period, this was taken to clients to test and get feedback. This allowed Platts to make a better business case for an Alerts app based on our build and eventually secure funding for the actual development of a Native App without spending a penny on development resource.
Are you working on something great? I would love to help make it happen! I am interested in roles that require creative thinking and practical solutions. Drop me a line or two and let's get talking!