Global Gas Platform


Platts 'Global Gas Platform' provides the North American and European gas markets, with critical market data, price assessments, industry news and analysis to meet the business needs of traders, risk managers and market analysts.


The platform had recently gone through a visual redesign which had yielded marginal improvement in performance, which according to user feedback, was critically poor. I was brought in to review the platform and improve the user experience. 

Research & Analysis

My first thought was to find out from the user how, what for, how, where and when they used the platform. Using existing platform data and analytics to make some early assumptions. What are the drop off points, which pages have the highest journey termination, what functions have the highest number of complaints.

Ethnographic Survey

Documenting user behaviour by observing them in their usual environment.

Results collated from ethnographic research
Content Audit
Auditing content on the current platform so every task, feature and page on the platform is documented and accounted for.
Visual content audit
Competitor Analysis

Reviewed and analysed competitor' platforms.

Visuals of competitor platforms
Card Sorting Workshop
Coordinated a card sorting workshop - we had representation from external users in one group and internal user in a different group so as to measure how the different user groups perceive the data and taxonomy on the platform.
Card sorting workshop
Reverse Card Sorting
Redesigned the site structure to fit the user's expectation. We then conducted a reverse card sort with another group to validate the the new taxonomy and structure.
Reverse card sorting workshop
Task Scoring Workshop
Task scoring exercise helps us gauge the value of tasks on the platform. The tasks are scored by users vs the business to give insights into what the business sees as a priority vs what actual users sees as a priority.
Task scoring workshop
Proto-personas to distinguish user types based on common goals.
Different platform personas


Proposed Navigation Layout

A prototype was built rapidly in Axure to present to the team and to end users.

Design of new navigation system
Test Model

Built the navigation into a test model. We gave tasks to users could see if they could fulfil tasks given specific scenarios.

User testing of navigation model
User testing of navigation model


The re-designed navigation for was tested with users which resulted in improved navigation efficiency. User were able to complete the user journey 70.9% of the time as against 29.41% from the existing menu system.


Are you working on something great? I would love to help make it happen!  I  am interested in roles that require creative thinking and practical solutions. Drop me a line or two and let's get talking!